Don't underestimate the power of on-hold messaging

Earlier this week I ran across what can only be described as possibly the worlds worst on-hold messaging I’ve ever heard. It belongs to E‑ZPass Group, an electronic toll-collection system used on most tolled roads, bridges, and tunnels throughout the United States.

Is this the worst hold music you’ve ever heard?

To me it sounds like a Michael Winslow (famous for his roles in the Police Academy movies) routine. Maybe they hired him to record them?

To me this is a missed opportunity. Yes I understand this is essentially a governmental institution and they’re stodgy and behave as such. But that doesn’t mean they shouldn’t thank their customers and show them how some of their other products can save them time. For example did you know about E-ZPass Plus? Neither did I until I did a little digging. This product helps makes paying for parking at participating airports and garages easier. Pretty cool! And probably something most people would love to know about.

I’ve talked about it before, Chromis Technology can help you maximize your marketing message with custom IVR greetings and on-hold messaging. Click here for more information. We’ll even honor that 10% discount throughout the month of May.

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